Creative Director


Graphic Designer Jørund Hannevold.

Michele Kadison’s Body Activation technique is the fruit of her experience as a professional dancer of the highest caliber. A New Yorker (yes you know what that means) Michele needed an identity that reflects her edge, modernity and vivacity. Honestly my main goal was to make sure she had something lovely that she wouldn’t grow bored of within a couple of months. So much depends on finding the right balance between clarity and excitement.

The main image Kadison uses in her therapeutic work is an upwards spiral. Visual references were seashell X-rays and black and white photos of her mentor Lindsey Kemp. Michele’s taste is amazing, her world is built on a commitment to beauty, so Jørund was free to create something really striking and different.