Creative Director

SAVOIR JOAILLERIE
Lookbook with Alexander Coggin

Photographer Alexander Coggin.

Alexander has an incredible vision based in theater, movement, narrative, and contemporary culture. At the time there weren’t really any commercial Fine Jewelry images like these. Taking them to Paris for Fashion Week was really fun and really hard because they were so unusual.

It’s funnily clear to me now that I was more interested in collaborating with artists than in pushing a brand identity. Our goal was to make something unexpected and personal, we didn’t even put my logos on those first couple of lookbooks. But I don’t regret it when I see how great Alex’s pictures are and how well they hold up.

Our models were artist, filmmaker and Community organiser  Jessica Lauren Elisabeth Taylor who just completed her Masters in London after the release of her beautiful documentary Muttererde and the birth of her child, and actress Catherine Duquette.