Creative Director

SAVOIR JOAILLERIE
Lookbook with Trevor Good

Photographer Trevor Good.

Trevor was my first accomplice in this mission to create a jewelry brand that begets art, the idea was to work with very different photographers for each lookbook. Arguably I was priming myself to become the creative director I am today, rather than formulating a stable brand identity.

The brief was about the intimate relation you have with your jewelry, how it is linked to memories, places, or trips, and the way you can stare at it or play with it, and with yourself, when you’re just hanging out. Taking the ring off, laying it on your naked breast, that kind of thing.

Hours of conversation and reference exchanges later, Trevor rolled up with these amazing shots, including this old photo of a Barcelona absinthe bar I’d never mentioned to him but used to go to all the time.